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  Jargon Buster                               


Find many of the internet marketing jargon terms below.


·above the fold - the section of a Web page that is visible without scrolling.
·ad space - the space on a Web page available for advertisements.
·affiliate - the publisher/salesperson in an affiliate marketing relationship.

·affiliate marketing - income sharing between online advertisers/merchants and online publishers and salespeople. Payment is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid.
·affiliate network - intermediary providing services for affiliate merchants and affiliates.
·affiliate software - software that provides tracking and reporting of sales, registrations, or clicks from affiliate links.
·bookmark - a link stored in a Web browser for future reference. OR A link on a webpage to another location on that page
·affiliate network - intermediary providing services for affiliate merchants and affiliates.
·affiliate software - software that provides tracking and reporting of sales, registrations, or clicks from affiliate links.
·bookmark - a link stored in a Web browser for future use. OR A link on a webpage to another location on that page
anchor text - text holding a link.    SEO is better if the text matches the subject  linked to.

·banner ad - a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
·button ad - a graphical advertising unit, smaller than a banner ad.
·click-through - the process of clicking through an online advertisement to the advertiser's destination.
·click-through rate (CTR) - The average number of clicks-through as a percentage.
·conversion rate - the percentage of visitors who take a desired action.
·cost-per-click (CPC) - the cost paid by the advertiser to Google etc per click-through.
·CPM - cost per thousand impressions.
·customer acquisition cost - the cost of acquiring each new customer.
·deep linking - linking to a web page other than a site's home page.
·description tag - an HTML tag used by Web page authors to provide a description for search engine listings.
·doorway/portal domain - a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
·doorway/portal page - a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
·ezine - an electronic magazine, whether delivered via a Web site or an email newsletter.
·ezine directory - directory of electronic magazines, typically of the email variety.
·Hit - request of a file from a Web server.
·home page - the main page of a Web site.
·HTML banner - a banner ad using HTML elements, often including interactive forms, instead of (or in addition to) standard graphical elements.
·inbound link - a link from a site outside your site.
·JavaScript - a scripting language developed by Netscape and used to create interactive Web sites.
·keyword/keyphrase marketing - putting your message in front of people who are searching using particular keywords and keyphrases.
·keyword - a word used in a performing a search.
·keyword density - keywords as a percentage of total text on a web pages etc
·keyword research - the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
·link text - the text contained in a hyperlink.
·link checker - tool used to check for broken hyperlinks.
·manual submission - adding a URL to the search engines individually and in person.
·meta tags - tags to describe various aspects of a Web page and placed in the pages' htlm code.
·opt-in email - email requested by the recipient.
·outbound link - a link to a site outside your site.
·pay per click (PPC) - online advertising payment where the host of the advert is paid by the numbers of clicks-through.

More ....
                                                                     

·pop-up ad - an ad that displays in a new browser window on top of the viewing page.
·pop-under ad - an ad that displays in a new browser window behind the current browser window.
·reciprocal links - links between two sites, based on an agreement by the site owners to exchange links.
·site stickiness - the amount of time spent at a site by a average visitor.
·shopping cart - software used for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
·search engine - a program, such as Google, that indexes documents, then attempts to match documents relevant to the users’ search requests.
·search engine optimization - the process of designing a site or page so that it ranks highly with search engines
·search engine submission - the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
·title tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings
·text ad - advertisement using text-based hyperlinks.
·unique visitors - number of individuals who have visited a Web site in a given time, typically a 30 day period, rather than the total number of times a site has been visited.
·URL - location of a web page on the Internet.
·viral marketing - marketing strategy that encourages people to pass along a marketing message.
·Web site traffic - the amount of visitors and visits a Web site receives.
·Web browser - a software application that allows for the browsing of the World Wide Web.
·Web design - the selection and coordination of available components to create the layout and structure of a Web page.
Web site usability - how easy a site is to use.