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eMail Selling                                 

10 Email Marketing Strategies to Dramatically Increase Your Sales [Continued]

By Derek G.

Email marketing strategy #6: Offer electronic "loyalty coupons"
This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website.

It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy #7: Send follow-up offers to your customers
Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you've established to close the initial sale -- and turn first-time buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes -- and the result was a direct profit of $74,000!

Email marketing strategy #8: Encourage "Send to a Friend" referrals
Email is a great way to encourage referrals because it's easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.
You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy #9: Deliver your product electronically
Suppose you've written a book and you're currently selling paperback copies through your site for $29 each. By creating a digital version of your book -- which is WAY easier than you're probably thinking -- you can simply email it to your customers.

And since you won't have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy #10: Use email to sell your knowledge and create recurring revenue
If you are an expert on a particular topic -- and just about everyone is -- then you've got a successful business based on a paid-subscription newsletter waiting to be born.
Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you'll be thinking of all kinds of new strategies yourself!

About the Author: Derek Gehl, Internet Marketing Center CEO and author of the best-selling "Insider Secrets to Marketing Your Business on the Internet" course, helps entrepreneurs start and grow lucrative online businesses on a shoestring budget. Get his proven Internet and email marketing strategies today. <http://www.marketingtips.com/tipsltr.html?s_cid=WEB-ART-REF-TIPS> Article Source: http://EzineArticles.com/?expert=Derek_G. <http://ezinearticles.com/?expert=Derek_G.>